MONACO BLUE FUND FINANCING: SEO OPTIMISATION & WEBSITE REDESIGN
Monaco Fenêtres, a well-established window and joinery specialist in Monaco, needed to update their digital presence to better reflect their full range of quality services and most recent successful projects in the Monaco, Menton, and Alpes-Maritimes regions.
The company turned to Baccana Group for a full website redesign, on-site organic SEO optimization, and the creation of marketing materials and profiles to enhance their online visibility and customer engagement consistently after the new website launch.
Thanks to the support of the Blue Fund, which covered a significant portion of the project’s cost, Monaco Fenêtres was able to undertake this crucial revamp and promote their business more effectively.
Problems & objectives of the digital transformation project
Blue Fund project financing and development challenges
Outdated website: The website’s UI and UX no longer met modern standards, affecting visitor engagement.
Low search engine visibility: The company lacked effective SEO, resulting in poor organic rankings.
Limited resources and funding: Operational resources and time were insufficient to address the digital overhaul.
Lack of marketing materials: The company lacked updated content and marketing materials for social media, email campaigns, and advertising.
SEO OPTIMISATION & WEBSITE REDESIGN SOLUTIONS PROVIDED BY BACCANA
MANAGEMENT OF BLUE FUND ASSESSMENT SUBMISSION & PROJECT DEVELOPMENT
Website redesign: A full redesign of the website to improve UI/UX, ensuring it reflects the company’s services and recent projects.
Graphic charter update: Refreshing the graphic charter to align with the company’s brand and values.
SEO optimization: Organic on-site SEO improvements to boost search engine rankings and increase website traffic.
Content creation and update: Development of new content for key services and projects, ensuring all information was relevant and optimized.
Marketing material preparation: Creation of marketing materials for social media platforms, email marketing campaigns, and digital ads to maintain brand consistency and relevance.
Social media posting & netlinking services: Consitent on-brand publications on Instagram, Facebook & Linkedin on relevant topics per month, and a monthly implementation of netlinking services to boost backlinking for regional presence on multiple business directories and listings.
RESULTS OF THE SEO OPTIMISATION AND WEBSITE REDESIGN ACHIEVED BY BACCANA
Blue Fund financing completed with successful online performance improvements
150% increase in website impressions
100% increase in website clicks on : monaco-fenetres.com
56% increase in GPS directions, phone calls, and clicks from their Google Business profile, (106 compared to 68 in the previous period)
Improved ranking in search engine results due to on-site SEO enhancements.
Enhanced brand presence on social media and other digital platforms, thanks to new marketing materials and consistent content updates.
MONACO FENËTRES X BACCANA : FUTURE OUTLOOKS
Monaco Fenêtres continues to work with Baccana to promote its services and ongoing projects through social media and newsletters. By consistently sharing updated content and nurturing new leads, the company aims to remain top-of-mind and expand its customer base further.
Key Facts
- Sector/Industry: Joinery, Windows, Shutters, Verandas & more
- Location: Monaco, Menton, Alpes-Maritimes
- Outcome: Enhanced website design and user experience, improved SEO and visibility, updated digital presence through marketing best practises (paid & unpaid).
MONACO BLUE FUND : SEO OPTIMISATION & WEBSITE REDEISGN PROJECTS
Contact us for SEO optimisation and improved user experience in Monaco with the support of the Blue Fund
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